Who Is It For
THE BEST DIGITAL MARKETING WORKSHOPS TO ATTEND OCTOBER 2017 – MARCH 2018 RECOMMENDED BY THE DIGITAL EXCELLENCE SCOTLAND TEAM SPECIFICALLY FOR SMALL MEDIUM BUSINESS OWNERS
Right now from October 2017 through to the end of March 2018 the Digital Excellence Scotland team recommend you attend the Digital Boost Workshops on offer by Business Gateway.
These workshop events are for small/medium business owners with an aim of providing in laymen terms what you really should be doing to improve getting more traffic and sales from the website you have or the website you want.
WHY SHOULD YOU ATTEND A DIGITAL BOOST WORKSHOP EVENT IN SCOTLAND?
The workshops are specifically targeting business owners to help them prepare to get a website or help those who have a website and find it might not be working as it should. There has been a real need in Scotland for such workshops that focus on the website manager. 9 times out of 10 the small medium business owner is desperately trying to get to grips with buying the right website that will be fit for purpose and then trying to market the website.
REAL HANDS ON HELP FOR BUSINESS OWNERS WHO HAVE OR WANT TO HAVE A WEBSITE THAT WILL WORK
Scotland’s small business owners need to know what they should be doing when it comes down to actually purchasing, managing and marketing their website. Their are many Small Medium Business Owners who are NOT working with a web agency or web developer and struggle to market their website effectively. Attend the workshops available and find out if your eligible for the 1-2-1 Expert Help that is on offer and with that you can sit down and actually get on with managing your business website so it’s actually making your business MONEY!
Lots of Business Owners leave the destiny of their website with their website developers? But do you really want to leave the website in the hands of just your web developer or designer? As the business owner of a brochure or ecommerce website you need to find out what best practice principles should be adhered to.
DIGITAL MARKETING 1-2-1 EXPERT HELP FOR THOSE IN-HOUSE STAFF MEMBERS WHO HAVE TO ‘MANAGE THE WEBSITE’ TO ATTRACT TRAFFIC AND MAKE SALES
If you have your own website and responsible for managing that business website you want to know how to drive it towards being successful, consider getting some 1-2-1 Expert Help. Find out what has to be done when it comes down to marketing your website.
All small medium business owners are at different levels of competence in being able to manage and market a website.
So with the aim of providing 1-2-1 Expert is to ensure EVERYONE who has accountability and responsibility for the website to make the business money know something about how to achieve DIGITAL MARKETING EXCELLENCE ONLINE when managing their ecommerce or brochure website.
THE HELP YOU RECEIVE MEANS YOU LEARN AND GAIN THE KNOWLEDGE BUSINESS OWNERS REQUIRE TO DRIVE A SUCCESSFUL WEBSITE
You get knowledge that comes via top quality globally renowned voices in Search Marketing Today.
Apart from attending these VERY IMPORTANT Digital Boost Workshops that are delivered in your regions of Scotland, the Digital Excellence Scotland Team will at other times run topical workshops and events that we hold where those trusted voices of our industry will be our guest speakers on topics such as Keyword Research , Competitor Analysis, Advanced Analytics and more…..
Some of the Digital Excellence Scotland Digital Marketing Experts are supporting the DIGITAL BOOST WORKSHOPS run by Business Gateway and proud to be assisting the public sector and being on hand to advise you on how best to implement what you will learn from having attended one of the workshops.
Benefits of Digital Marketing
1-2-1 Expert Help and Digital Marketing Workshops
WHY BUSINESS OWNERS IN SCOTLAND
should aim to have a
DIGITAL MARKETING WORKSHOP OR GET 1-2-1 EXPERT HELP
If you were to ask any of the business owners who have attended either a Digital Excellence Scotland or Digital Boost Workshop run by Business Gateway just go and take a look at some of the business websites across Scotland that have benefited from learning and improving their websites performance.
If you wanted to find out how to have a successful website would you not want to attend such workshops or see if you might be eligible for 1-2-1 Expert Help. We think that answer would be a resounding YES I WANT TO BE PART OF THIS.
The reason small business owners attend Digital Boost Workshops or want 1-2-1 Expert Help is because those Small Medium Business Owners are SERIOUS ABOUT MARKETING THEIR WEBSITE. Time is running out though as the DIGITAL BOOST WORKSHOPS are only running now between October 2017 – March 2018 at a select number of venues throughout Scotland. The Digital Excellence Scotland Web Marketing Experts some of whom are delivering these workshops recommend you get to the front of the queue as they are really full of informative advice and will help you achieve what we refer to as OnlineXcellence.
Also those who have attended topic specific workshops run by the DES Team here in Scotland were marvelled by the quality of the speakers and just how much they learned. Specific topic workshops were on the subbject of Keyword Research, Competitor Analysis, Using Google My Business, Making Use of Google Analytics and Google Search Console.
Right now enthusiastic small mediium business owners like YOU are implementing what they learned at Digital Marketing Worskhop because they WANT THEIR BUSINESS TO SUCCEED ONLINE!
SPEAK TO A DIGITAL EXCELLENCE SCOTLAND WEB MARKETER IF YOU WANT TO FIND OUT MORE
Brian Mathers creator of OnlineXcllence and Digital Excellence Scotland along with is Collaborative Digital Marketing Expert Partners John Taylor and Alan Tomkins here in Scotland help to deliver and support the Busienss Gateway in presenting the Digital Boost Workshops and Expert Help 1-2-1 to Small Medium Business Owners across East Scotland from Edinburgh up through Fife and into Highlands and Islands. We constantly look forward to engaging with a wide range of business owners keen to have their website work and have it making money for their business. When we deliver we talk in and tell business owners how to do things in LAYMEN TERMS when it came down to getting a website and marketing their website.
Also at other times when we have our Digital Excellence Team hats on we try and give business owners the opportunity to hear from TOP Internet Marketing Practitioners from the USA who are Globally Renowned Voices on the subject of search marketing in the industry today and those are;
RAND FISHKIN | MATT BAILEY | JEFF FERGUSON who can get an audience thinking outside the box.
If there was ever a time in a business owners life where YOU the business owner needed to take a step back from the business – and seriously look at what YOU or someone you have hired is doing towards marketing your business, and realise they are doing it wrong NOW is the time to take stock and look at how your website is performing.
I just wanted to say that this has been the BEST USE OF MY TIME in a business development workshop. I can’t wait to get started on the next phase of our company’s growth journey online after receiving expert help help and I am really keen to develop my own skills across the range of online activities (aka opportunities).
Please pass on my thanks and best wishes to Jeff, Matt & Rand (in order of appearance!)
Customer-focussed, content-rich, intellectually inspiring…
The thinking person’s guide to online excellence.
Andy Thorogood – Bonnar Accident Law
NOW ITS YOUR TURN – IS YOUR WEBSITE TRAPPED IN A MARKETING PRISON?
Attend Digital Boost Workshop Near You – or find out if Your eligible for 1-2-1 Expert Help with a Web Marketing Practitioner or Watch Out for Other Digital Marketing Topic Specific Workshops the Digital Excellence Scotland Team may run
WHATEVER YOU DO
You will gain from receiving vital ingredients to improve your marketing competitiveness.
LEARN HOW TO FILL YOUR SALES FUNNEL
SO BREAKOUT OF YOUR MARKETING PRISON! BE LIKE THOSE WHO ATTEND DIGITAL MARKETING WORKSHOPS OR GET 1-2-1 EXPERT HELP – COME AND ACHIEVE ONLINEXCELLENCE!!
Have you been told to market in the same way that everyone else does?
Oh just do like your competitors do and advertise using Yell?
Yes – I am still advertising the business in local newspapers?
If you want to be like 95% of businesses in the UK, you probably use just one or two primary ways to market and grow your business. LOTS OF GOOD REASONS THEREFORE TO NOW DO WEBSITE MARKETING LIKE THE PROs
Perhaps it’s paid for advertising. Perhaps it’s getting referrals. Or you are amongst the few who see the benefits of direct email marketing – whatever you need to do to get customers – get professional help.
We understand why you’re doing what your doing right now. But YOU NEED TO KNOW that only using one or two marketing approaches is seriously limiting your PROFITS and your POTENTIAL.
DIGITAL EXCELLENCE SCOTLAND TEAM HERE TO HELP YOU
HAVE YOUR BUSINESS MAKE MONEY FROM YOUR WEBSITE
HOW MANY MISTAKES IS YOUR WEBSITE MAKING?
Find Out How Your Website is Letting You Down
If you’re frustrated at the performance of your website, the one thing you need to know is – it’s not your fault. You’ve almost certainly been let down by people who might be ok at web design – but have no idea how to market your website and help your business make money. Attend a DIGITAL BOOST WORKSHOP that will help you STOP MAKING MARKETING MISTAKES before it’s too late:
Mistake No1 A Website with Pictures or Graphics above The Screenfold on the Home Page
If you have big pictures or graphics at the top of your
homepage, then be prepared to lose up to 50% of your customers. Why? Because 50% of online visitors leave websites in less than 8 seconds.
Mistake No2 Trying To Rank Top for Free Without Doing Any Paid Advertising – Old School SEO
Search Engine Optimisation is dead
Old School SEO is dead. But don’t let people tell you that SEO IS DEAD. It’s just changed – FOREVER!
It is said that Google employs rocket scientists to make sure that you can’t manipulate results. Over the last 5 Years Google has been at war with the BLACK HATTERS.
There are numerous good and cost effective ways to get traffic to your website, that still requires On-The-Page SEO,
Google Adwords, Facebook Advertising, Email Marketing, Online Video Social Media, and PR, etc.
You will learn to create a single digital strategy that enables you to both accomplish marketing objectives, and improve your business.
Mistake No3 Lack of Online Video Or Bad Online Video
It’s very simple: If a potential customer arrives at your
website you want to engage the audience. More and more smaller businesses are finding out how inexpensive it is to implement a video strategy into their website.
More and more customers want and expect Online Video.
Why should you have an Online Video strategy for your web page? Because it can increase sales and response by somewhere between 50% and 200%. Discover by attending a Digital Boost Workshop in East Scotland at either Edinburgh Fife or in Highlands and Islands how to use online video on your site
effectively and profitably.
Mistake No4 The Non ‘Mobile
Have you checked your analytics recently?
Do you know that 50% of all web traffic comes from mobile devices?
50% of all searches done on Google are done on mobiles. So, 50% of people visiting your website are likely to be on mobile but you are not getting that traffic. WHY?
Because your site MUST be mobile friendly. If not expect to lose half your potential customers and Google is already banning your website from their mobile search results. Attend a Digital Boost Workshop and get to grips with Google Analytics or enquire about 1-2-1 Expert Help and take the Free Mobile Compatibility test – to see if your website passes or fails.
Mistake No5 The Responsibility of your Online Marketing is still with your Web Designer
How long have you been with your Website Designer? How much MONEY does that person help you make in a year? You need more than just a web designer to help you market your website today. You need a Digital Marketing team, especially if you are a Small Medium Business that cannot dedicate enough time and resource to promoting your website.
Because things have become more complex when it comes to marketing a website today. You need, designers, developers, copywriters, email experts, video producers, programmers, and social media experts. If you can’t afford to have them in-house, find out how best to improve the performance of your website using other means, but for sure don’t leave your marketing just in the hands of a web designer who is not dedicated to marketing as you’re destined for disaster.
It’s Time to STOP Making Mistakes and Succeed Online
You have tried and listened to everyone who says they are a great web designer or web marketing specialist. Now get the answers right from some of the best marketers in the industry today who share their knowledge with the Digital Excellence Scotland team.
Don’t Make the The Mistake of NOT ATTENDING A DIGITAL BOOST WORKSHOP IN EAST SCOTLAND
Be there, in EDINBURGH | DUNFERMLINE | GLENROTHES | HIGHLANDS & ISLANDS (select venues) get informed and be successful online.
Get In Touch With Digital Excellence Scotland
Get in touch if you want to speak to a Digital Excellence Scotland Web Marketing Practitioner.
Find out about our NEXT EVENT
Get a Review of Your Website
Call us on 0141 340 9979