Google AdWords Training for Micro and Small Medium Businesses in Scotland

It is an easy argument that if you have decided to do Paid Search Advertising, there is every chance you are going to need Google AdWords Training.

If you decide that you don’t want Google AdWords Training and instead have us help you manage your Google Ads Campaigns we can do that too.

Either way you are going to need to get help building and planning your Pay Per Click (PPC) advertising campaings. In today’s crowded online market place it is going to come as no surprise that Paid Advertising should be part of your website marketing strategy.

It doesn’t matter whether you are in the first year of having put in place a website, or you are a few years down the line. Every business comes to a Digital Marketing tipping point. It is the realisation you can’t simply win the online race just by doing SEO Marketing or having a chat on some Social Media Channels. You are here, because you have decided Paid Advertising needs to be part of your Digital Marketing Strategy. Guaranteed, this step is long overdue.

Pay Per Click AdWords Help for Micro and Small Business Website Owners across Scotland

If you want to learn how to do Paid Ads for yourself but as part of your plan put in place a combined strategy to both learn and do Paid Ads then you are on the right page.

Right now we are all in strange times with our businesses. Some might be hampered by lock down for some time to come. So it will be important when it will be the right time to undertake our services.

We are supporting businesses in Fife, Edinburgh, Glasgow, Inverness along with a few select clients across the UK. Most of those clients are keen to get to grips with first of all, Google AdWords.

Some businesses are keen to learn through doing an Paid Advertising Masterclasses. And they are doing Paid Ads training in incremental steps.

Others don’t want the training and instead just want a professional AdWords team to manage their Google Ad Campaigns. The advantage of doing this with us, is that we don’t charge huge management fees to administer your Google Ads Account.

Our 1-2-1 small business marketing supplemental support services can deliver just one aspect of your Digital Marketing Strategy or we can do a number of things to help drive traffic to your website.

We recommend if you are completely new to Adwords then a good starting point is spending a few hours with us just getting help in understanding Google AdWords before you spend your first pound.

So, now that you are here, take a few moments just to read hat we have to say here, and begin to learn first hand, how to attempt doing Pay Per Click Marketing.

In working with us we take a 1-2-1 approach with you. And so you will have a Digital Marketing Professional that will start by giving you the reasons, why you should include Google AdWords in your Digital Marketing Strategy.

We are in no doubt that across Scotland, there are hundreds of Micro and Small Medium Website Business Owners currently just dabbling in a bit of Pay Per Click Advertising.  Dabbling, because nobody attempts to read a lot of the complex AdWords manuals out there. And many small business owners just don’t have the time to learn. However, they do need to understand what goes on behind the scenes if they are going to put money on the table to enter into Google’s bidding strategies.

There will also be some of you who have dabbled at doing some SEO (Search Engine Optimisation). Don’t be fooled that your not going to need some optimisation work on your website.
Pages need optimised if they are to meet with Google’s Quality Rating Guidelines. And you want your on-the-page optimisation to be correct to help with acquiring good quality scores within the Google Ads dashboard.

We know there will be others amongst you still questioning why SEO Marketing has not improved your Digital Marketing.
There will even be some people telling you NOT to waste your time with SEO.

SEO IS NOT DEAD. Instead, today doing SEO is a task that is done differently as the OLD SCHOOL SEO is long gone. It is more about optimising your on the page content.
So, if you have reached this point in the page, and still reading, but, remain baffled as to why your website is not ranking at all – stick with us or CALL NOW 07970 759055

1-2-1 Google AdWords Training for SMEs to Avoid the Pitfalls

Do you feel that this is the last straw. That by taking this drastic measure of paid advertising this is your only hope of getting onto Page 1 of Google? The answer is NO.  But, Paid Advertsiing should be part of your Digital Marketing Strategy. So, where do you really begin if you are going to be good at doing Pay Per Click Advertising using Google AdWords? You could dabble. But how important is that marketing budget you are going to spend? Especially when you do Google AdWords for the first time.

This is the best answer on the board for micro and small medium business owners. If you are set on getting to grips properly with Paid Advertising and how to avoid the pitfalls get some 1-2-1 support.

Things will be better with a professional alongside you, who understands Pay Per Click and the complex dashboards of the Google AdWords Dashboard Interface.

You can have someone help you learn to build your first planned paid advertising campaign doing pay per click using Google AdWords. Learn how to properly setup an AdWords account.

You will need help deciding whether to choose Google AdWords or AdWords Express? Which is the right approach for your business?

What are the Important Tasks towards Having a Successful Google AdWords Marketing Campaign?

  • Keyword Research
  • Understand a little about Competitor Analysis
  • Building tightly managed Campaign Budgets
  • How to optimise Goal Landing Pages
  • How to measure and interpret your AdWords Campaign data using Google Analytics.

The 1-2-1 digital marketing support program we provide is great for those just getting started and also for those who dipped their toe in the water but not sure if they are doing Google AdWords correctly.

So, you know what to do – Contact Your Digital Excellence Scotland Marketing Practitioners and find out how you can get to grips with Google AdWords.

You can either arrange a site visit or ask about our 1-2-1 ONLINE MARKETING SESSIONS. CONTACT US NOW