Who Is It For
A 1-2-1 WEB DESIGN AND DIGITAL MARKETING SUPPORT SERVICE IN SCOTLAND.
DIGITAL EXCELLENCE – SCOTLAND – what more could anyone want. Your online business in Scotland looking to achieve OnlineXcellence. Get access to a dedicated team who have specifically set out to support the Micro and Small Medium Business Owners wanting a successful website.
The Digital Excellence Scotland team are trusted practitioners with years of experience. Full stack web developers to digital marketing practitioners passionate and dedicated to the micro and small medium business community. Delivering supplemental support marketing, website design and maintenance to those who are serious about growing their business online.
Professional Digital Marketing Support Managers and Website Developers keeping websites in tip top condition
In Scotland there are a percentage of micro small businesses who attend the Digital Boost Workshops offered by Business Gateway….. Practitioners here at Digital Excellence Scotland recommend small/medium business owners should attend. The Workshops have an aim of providing in laymen terms what you should be doing to improve getting more traffic and sales from the website you have or the first website you are about to purchase.
SO – YOU ATTEND SOME DIGITAL BOOST WORKSHOPS WHAT NEXT?
After attending the Business Gateway Digital Boost Workshops, the business owner has to prepare towards putting into practice what it has learned.
This is going to take time – and patience. To, build, market, measure and increase traffic to your website can take a long time. The micro small business could be governed by many factors to reach that goal.
CAN YOU MANAGE YOUR OWN WEBSITE?
There are many challenges to overcome.
This is actually quite an important question. If you build a website yourself or have a professional build you a website, who is going to have the skills to:
Will it be an in-house staff member or do you buy in support services?
All small medium business owners are at different levels of competence in being able to manage and market a website.
Seek help get digital marketing support from trusted professionals.
BUYING A WEBSITE – WHAT PLATFORM TO CHOOSE?
The first task for a business is how to buy a website? You might be the business that already has a website.
Are you convinced your website platform is working effectively for you?
If not, do you simply buy another website from another web developer?
Many business owners just seek a change without working out what is actually wrong with the website they have? You wouldn’t just throw out the washing machine if its not working. Wouldn’t you would call a professional first and diagnose the fault?
We believe in Scotland alone there is a real need for business owners needing a website to be armed with information to help with this important decision.
Apart from attending the excellent informative digital marketing workshops, spend a few hours with a professional Digital Marketing Support Practitioners. Have them begin by looking at your overall plan.
Our highly skilled Digital Practitioners are not biased towards one option. We look at the TYPE OF WEBSITE YOU NEED | TYPE OF WEBSITE YOU HAVE right now.
It is crucial to ensure you have a website that is fit for purpose, and that you don’t buy cheap hosting and you spend wisely your budget some of which contributes to your Digital Marketing Strategy.
1-2-1 Digital Marketing Supplemental Support Services with No Minimum Contracts
Scotland’s small business owners need help in knowing what they should be purchasing when it comes to buying a website. Knowing what tools come with the Content Management Software is vital.
Managing and marketing the website can be challenging and time consuming. Learn to do some of this by yourself with our help.
There are lost of important tasks to learn, such as Keyword Research , Competitor Analysis, Link Building, Content Writing, Advanced Analytics, Technical SEO and more…..
HELP FOR BUSINESS OWNERS WHO HAVE OR WANT A WEBSITE THAT WORKS
Our 1-2-1 Digital Marketing Support Services are geared up to support the business owner and their website manager.
9 times out of 10 the small medium business owner is desperately trying to get to grips with buying the right website that will be fit for purpose, then try their hand at marketing the website.
Their are lots of Small Medium Business Owners who are NOT working with a web agency or web developer and struggle to market their website effectively.
If you have attended Business Gateway Workshops, you are one step closer to understanding what Digital Marketing Support you might require in order to have a successful website.
Consider hiring a 1-2-1 Digital Marketing Support Expert. This person can start by giving you a helping hand. Who can sit down alongside you and actually help you get setup properly. Who can show you how to manage your business website so it’s actually going to make your business MONEY!
Would You Leave the Destiny of Your Website in the Web Developers Hands?
Lots of Business Owners do leave the destiny of their website with their website developers. You see the website designer developer can be the professional who BUILDS you a website. But that is all they might do – what they might NOT DO is follow Google Quality Guidelines. Why?
If you are to achieve success the answer is simple. You have already got yourself a good accountant – you also need to have a Digital Marketing Support Expert. One who comes with an open mind, who has a track record of growing websites from seed to fruition and is following best practice principles laid down by Google that should be adhered too.
The most important question we ask is…… is your website making you any money?
The answer we get is almost certainly going to be a nervous “YES!”
But, then, we look into your numbers and study them. In most case we guarantee you’re not making nowhere near as much as you think you are. We will explain and show you how best to apportion the marketing budget you can afford (and continue to afford) in order to get traffic and sales
WHAT IF YOU HAVE A RUBBISH WEBSITE?
History and 20 years of experience tells us about the web development community. We don’t need to go into that here, but suffice it to say your website designer is more than likely not going to be a marketing professional.
Lots of website designers came from having been graphic designers others previously, fixed computers. Then they added “website development” as a service string added to their business bow.
Many of them can give you a great-looking website…
… but that isn’t what you want.
What you want, what you NEED more than anything, is a website that SELLS what you offer first and foremost but to do that must also technically PERFORM.
In some cases, you may need to be prepared to rebuild your website if you have one already.
If you do not have a website, then be assured you will have one that is built correctly and meets with minimum guidelines.
FLEXIBLE DIGITAL MARKETING 1-2-1 HAND-HOLDING EXPERTS
CONSIDER HAVING AN AFFORDABLE DIGITAL MARKETING 1-2-1 EXPERT SUPPORTING BUSINESS OWNERS OR IN-HOUSE STAFF TO ‘MANAGE THE WEBSITE’
If you have your own website and are responsible for managing the website but need help on how to actually do all the tasks needed to drive the website towards being successful, consider getting some 1-2-1 Expert Help.
Find out what really has to be done if you are intent on doing some of the tasks by yourself.
The aim of providing 1-2-1 Expert is to ensure EVERYONE who has accountability and responsibility for the website in order to make the business money know something about how to achieve DIGITAL MARKETING EXCELLENCE ONLINE.
Learn how to manage and market your eCommerce or brochure website.
THE HELP YOU RECEIVE MEANS YOU LEARN AND GAIN THE KNOWLEDGE BUSINESS OWNERS REQUIRE TO DRIVE A SUCCESSFUL WEBSITE
You get RELIABLE KNOWLEDGE that comes via top quality globally renowned voices in Search Marketing Today.
Benefits of Digital Marketing Help
Getting 1-2-1 Expert Help from Digital Marketers
WHY BUSINESS OWNERS IN SCOTLAND
should aim to have a
YOUR DIGITAL MARKETING 1-2-1 EXPERT HELP
If you were to ask business owners serious about being online and have attended Digital Boost Workshop run by Business Gateway or experienced help from Digital Excellence Scotland, you just need to go and take a look at some of the business websites across Scotland that benefited from such an approach and have since learned how to improve their websites performance and more importantly make some money!!
If you wanted to find out how to have a successful website who wouldn’t take some time out to attend some informative workshops and then put together a 6-12 months plan supported by some 1-2-1 Expert Help. We think that answer would be a resounding YES I WANT TO BE PART OF THIS.
The reason small business owners attend Digital Boost Workshops or want 1-2-1 Expert Help is because those Small Medium Business Owners are SERIOUS ABOUT MARKETING THEIR WEBSITE. DIGITAL BOOST WORKSHOPS run at intervals across Scotland at various venues and are well attended. You are guaranteed to leave enthused and ready to tackle your Digital Marketing Strategy – but you could still end up making some wrong decisions.
The Digital Excellence Scotland Web Marketing Experts recommend that you then consider getting to the front of our queue and when it comes to actually trying to do the practical tasks that have been recommended to you. We can go at your pace and with our practical hands on hand-holding approach will help you achieve what we refer to as OnlineXcellence.
On occasion the DES Team here in Scotland have also run some events where business owners were marvelled by the quality of the speakers and just how much they learned. Specific on topic workshops delivered covered in more detail Keyword Research, Competitor Analysis, Using Google My Business, Making Use of Google Analytics, learning Google Search Console and putting together your first Google Ads campaign.
Right now enthusiastic small medium business owners like YOU are already implementing and benefiting from what they learned at Digital Boost Workshops and getting expert to guide them for up to 6-12 months based on a specific supplemental support plan tailored to their needs, because they WANT THEIR BUSINESS TO SUCCEED ONLINE!
SPEAK TO A DIGITAL EXCELLENCE SCOTLAND WEB MARKETER IF YOU WANT TO FIND OUT MORE
Brian Mathers creator of OnlineXcllence and Digital Excellence Scotland along with is Collaborative Digital Marketing Expert Partners here in Scotland provide ongoing Expert Help 1-2-1 Digital Marketing Services to Small Medium Business Owners across Scotland from Edinburgh up through Fife and into Highlands and Islands, and over the West of Scotland to Glasgow and beyond.
We constantly look forward to engaging with a wide range of business owners keen to have their website work at making money for their business. When we deliver we talk in and learn business owners how to do things in LAYMEN TERMS.
With our Digital Excellence Team hats on we try and give business owners the opportunity to learn from TOP Internet Marketing Practitioners who are Globally Renowned Voices on the subject of search marketing in the industry today and those are;
RAND FISHKIN | MATT BAILEY | JEFF FERGUSON | BRIAN MATHERS who can get you thinking outside the box.
If there was ever a time in a business owners life where YOU the business owner needed to take a step back from the business – and seriously look at what YOU or someone you have hired is doing towards marketing your business, and realise they are doing it wrong NOW is the time to take stock and look at how your website is performing.
I just wanted to say that this has been the BEST USE OF MY TIME. I can’t wait to get started on the next phase of our company’s growth journey online after receiving expert help help and I am really keen to develop my own skills across the range of online activities (aka opportunities).
Please pass on my thanks and best wishes to Jeff, Matt & Rand
Customer-focussed, content-rich, intellectually inspiring…
The thinking person’s guide to online excellence.
Andy Thorogood – Bonnar Accident Law
NOW ITS YOUR TURN – IS YOUR WEBSITE TRAPPED IN A MARKETING PRISON?
Find out by speaking with a Digital Excellence Scotland 1-2-1 Expert Web Marketing Practitioner
WHATEVER YOU DO
You will gain from receiving vital ingredients to improve your marketing competitiveness.
LEARN HOW TO FILL YOUR SALES FUNNEL
SO BREAKOUT OF YOUR MARKETING PRISON! COME AND ACHIEVE ONLINEXCELLENCE!!
Have you been told to market in the same way that everyone else does?
Or are you just advertising in the likes of Yell?
Or are you just advertising the business in local newspapers?
If you want to be like 95% of businesses in the UK, you probably use just one or two primary ways to market and grow your business. LOTS OF GOOD REASONS THEREFORE TO NOW DO WEBSITE MARKETING LIKE THE PROs
Perhaps it’s paid for advertising. Perhaps it’s getting referrals. Or you are amongst the few who see the benefits of direct email marketing – whatever you need to do to get customers – get professional help.
We understand why you’re doing what your doing right now. But YOU NEED TO KNOW that only using one or two marketing approaches is seriously limiting your PROFITS and your POTENTIAL.
DIGITAL EXCELLENCE SCOTLAND TEAM HERE TO HELP YOU
HAVE YOUR BUSINESS MAKE MONEY FROM YOUR WEBSITE
HOW MANY MISTAKES IS YOUR WEBSITE MAKING?
Find Out How Your Website is Letting You Down
If you’re frustrated at the performance of your website, the one thing you need to know is – it’s not your fault. You’ve almost certainly been let down by people who might be ok at web design – but have no idea how to market your website and help your business make money. Here at DIGITAL EXCELLENCE SCOTLAND wen can help you STOP MAKING MARKETING MISTAKES before it’s too late:
Mistake No1 A Website with Pictures or Graphics above The Screenfold on the Home Page
If you have big pictures or graphics at the top of your
homepage, then be prepared to lose up to 50% of your customers. Why? Because 50% of online visitors leave websites in less than 8 seconds.
Mistake No2 Trying To Rank Top for Free Without Doing Any Paid Advertising – Old School SEO
Search Engine Optimisation is dead
Old School SEO is dead. But don’t let people tell you that SEO IS DEAD. It’s just changed – FOREVER!
It is said that Google employs rocket scientists to make sure that you can’t manipulate results. Over the last 5 Years Google has been at war with the BLACK HATTERS.
There are numerous good and cost effective ways to get traffic to your website, that still requires On-The-Page SEO,
Google Ads, Facebook Advertising, Email Marketing, Online Video Social Media, and PR, etc.
You will learn to create a single digital strategy that enables you to both accomplish marketing objectives, and improve your business.
Mistake No3 Lack of Online Video Or Bad Online Video
It’s very simple: If a potential customer arrives at your
website you want to engage the audience. More and more smaller businesses are finding out how inexpensive it is to implement a video strategy into their website.
More and more customers want and expect Online Video.
Why should you have an Online Video strategy for your web page? Because it can increase sales and response by somewhere between 50% and 200%. Discover by attending a Digital Boost Workshop in East Scotland at either Edinburgh Fife or in Highlands and Islands how to use online video on your site effectively and profitably.
Mistake No4 The Non ‘Mobile
Have you checked your analytics recently?
Do you know that 50% of all web traffic comes from mobile devices?
50% of all searches done on Google are done on mobiles. So, 50% of people visiting your website are likely to be on mobile but you are not getting that traffic. WHY?
Because your site MUST be mobile friendly. If not expect to lose half your potential customers and Google is already banning your website from their mobile search results. Attend a Digital Boost Workshop and get to grips with Google Analytics or enquire about 1-2-1 Expert Help and take the Free Mobile Compatibility test – to see if your website passes or fails.
Mistake No5 The Responsibility of your Online Marketing is still with your Web Designer
How long have you been with your Website Designer? How much MONEY does that person help you make in a year?
You need more than just a web designer to help you market your website today. You need a Digital Marketing team, especially if you are a Small Medium Business that cannot dedicate enough time and resource to promoting your website.
Because things have become more complex when it comes to marketing a website today. You need, designers, developers, copywriters, email experts, video producers, programmers, and social media experts. If you can’t afford to have them in-house, find out how best to improve the performance of your website using other means, but for sure don’t leave your marketing just in the hands of a web designer who is not dedicated to marketing as you’re destined for disaster.
It’s Time to STOP Making Mistakes and Succeed Online
You have tried and listened to everyone who says they are a great web designer or web marketing specialist. Now get the answers right from some of the best marketers in the industry today who share their knowledge with the Digital Excellence Scotland team.
Digital Marketing Mistakes
but achieve OnlineXcellence