Who Is It For
TRUSTED 1-2-1 DIGITAL MARKETING SERVICES IN SCOTLAND – RECOMMENDED BY THE DIGITAL EXCELLENCE SCOTLAND TEAM SPECIFICALLY TO SUPPORT MICRO AND SMALL MEDIUM BUSINESS OWNERS
The Digital Excellence Scotland team are very passionate towards the micro and small medium business community who tend not to have professionally skilled Digital Marketing Managers
There is a percentage of those who will attend attend the Digital Boost Workshops offered by Business Gateway..which Practitioners here at Digital Excellence Scotland recommend for small/medium business owners. The Workshops have an aim of providing in laymen terms what you should be doing to improve getting more traffic and sales from the website you have or the website you want.
SO – YOU DID THE DIGITAL BOOST WORKSHOPS WHAT NEXT?
After attending the Business Gateway Digital Boost Workshops what next for the in-house staff member at your business given the responsibility of looking after the website?
This is where the real challenges begins. It might be that the first task for the business is to prepare towards getting a website. You will need help from a professional to choose a Website Platform that will be fit for purpose. How do you know what to choose?
You might be the business that already has a website but your convinced it is not working as it should. So, do you simply buy another website from another web developer? Many business owners do without working out what is actually wrong with the website you have? You wouldn’t just throw out the washing machine if its not working.You would call a professional would you not?
This is why there has been a real need in Scotland not just for the excellent informative digital marketing workshops you can attend, but look around and find there are willing professional Digital Marketing Practitioners who are not biased towards one option, but look at what you need or what you have right now, that will be fit for purpose and cost effective.
1-2-1 Digital Marketing Supplemental Support Services with No Minimum Contracts
Scotland’s small business owners need help in knowing what they should actually be purchasing when it comes to buying a website. A step that allows them to understand which Content Management Software Solution is right for their business.
How easy is it to manage and market the website using the admin interface? What are the minimum features your Content Management Software solution should have built in?
There are lost of important tasks you must learn also, such as Keyword Research , Competitor Analysis, Link Building, Content Writing, Advanced Analytics, Technical SEO and more…..
The Digital Excellence Scotland Digital Marketing Experts who fully recommend Scotland’s Business Gateway Workshops are on hand and ready to handhold your business with the implementation of your Digital Marketing Strategy as this is where it counts.
REAL HANDS ON HELP FOR BUSINESS OWNERS WHO HAVE OR WANT TO HAVE A WEBSITE THAT WILL WORK
Our 1-2-1 Digital Marketing Supplemental Support Services are geared up to support the business owner and their website manager. 9 times out of 10 the small medium business owner is desperately trying to get to grips with buying the right website that will be fit for purpose and then trying to market the website.
Their are lots of Small Medium Business Owners who are NOT working with a web agency or web developer and who struggle to market their website effectively.
Business Gateway Workshops is a step closer to helping you understand what your shopping list might require in order to have a successful website.
But hiring a 1-2-1 Digital Marketing Expert to give a helping hand for a while who can sit down alongside you and actually help you setup properly and show you how to manage your business website so it’s actually going to make your business MONEY!
Would You Leave the Destiny of Your Website in the Web Developers Hands?
Lots of Business Owners do leave the destiny of their website with their website developers. You see the website designer developer can be the professional who BUILDS you a website. But that is all they might do – what they might NOT DO is follow Google Quality Guidelines. Why?
If you are to achieve success the answer is simple. You have already got yourself a good accountant – you also need to have a Digital Marketing Expert. Once who comes with an open mind, who has a track record of growing websites from seed to fruition and is following best practice principles laid down by Google that should be adhered too.
DIGITAL MARKETING 1-2-1 EXPERTS HELPING SME IN-HOUSE STAFF WHO HAVE TO ‘MANAGE THE WEBSITE’ TO ATTRACT TRAFFIC AND MAKE SALES
If you have your own website and responsible for managing that business website you want to know how to drive it towards being successful, consider getting some 1-2-1 Expert Help. Find out what has to be done when it comes down to marketing your website.
All small medium business owners are at different levels of competence in being able to manage and market a website.
So with the aim of providing 1-2-1 Expert is to ensure EVERYONE who has accountability and responsibility for the website to make the business money know something about how to achieve DIGITAL MARKETING EXCELLENCE ONLINE when managing their ecommerce or brochure website.
THE HELP YOU RECEIVE MEANS YOU LEARN AND GAIN THE KNOWLEDGE BUSINESS OWNERS REQUIRE TO DRIVE A SUCCESSFUL WEBSITE
You get knowledge that comes via top quality globally renowned voices in Search Marketing Today.
Benefits of Digital Marketing Help
Getting 1-2-1 Expert Help from Digital Marketers
WHY BUSINESS OWNERS IN SCOTLAND
should aim to have a
YOUR DIGITAL MARKETING 1-2-1 EXPERT HELP
If you were to ask business owners serious about being online and have attended Digital Boost Workshop run by Business Gateway or experienced help from Digital Excellence Scotland, you just need to go and take a look at some of the business websites across Scotland that benefited from such an approach and have since learned how to improve their websites performance and more importantly make some money!!
If you wanted to find out how to have a successful website who wouldn’t take some time out to attend some informative workshops and then put together a 6-12 months plan supported by some 1-2-1 Expert Help. We think that answer would be a resounding YES I WANT TO BE PART OF THIS.
The reason small business owners attend Digital Boost Workshops or want 1-2-1 Expert Help is because those Small Medium Business Owners are SERIOUS ABOUT MARKETING THEIR WEBSITE. DIGITAL BOOST WORKSHOPS run at intervals across Scotland at various venues and are well attended. You are guaranteed to leave enthused and ready to tackle your Digital Marketing Strategy – but you could still end up making some wrong decisions.
The Digital Excellence Scotland Web Marketing Experts recommend that you then consider getting to the front of our queue and when it comes to actually trying to do the practical tasks that have been recommended to you. We can go at your pace and with our practical hands on hand-holding approach will help you achieve what we refer to as OnlineXcellence.
On occasion the DES Team here in Scotland have also run some events where business owners were marvelled by the quality of the speakers and just how much they learned. Specific on topic workshops delivered covered in more detail Keyword Research, Competitor Analysis, Using Google My Business, Making Use of Google Analytics, learning Google Search Console and putting together your first Google Ads campaign.
Right now enthusiastic small medium business owners like YOU are already implementing and benefiting from what they learned at Digital Boost Workshops and getting expert to guide them for up to 6-12 months based on a specific supplemental support plan tailored to their needs, because they WANT THEIR BUSINESS TO SUCCEED ONLINE!
SPEAK TO A DIGITAL EXCELLENCE SCOTLAND WEB MARKETER IF YOU WANT TO FIND OUT MORE
Brian Mathers creator of OnlineXcllence and Digital Excellence Scotland along with is Collaborative Digital Marketing Expert Partners here in Scotland provide ongoing Expert Help 1-2-1 Digital Marketing Services to Small Medium Business Owners across Scotland from Edinburgh up through Fife and into Highlands and Islands, and over the West of Scotland to Glasgow and beyond.
We constantly look forward to engaging with a wide range of business owners keen to have their website work at making money for their business. When we deliver we talk in and learn business owners how to do things in LAYMEN TERMS.
With our Digital Excellence Team hats on we try and give business owners the opportunity to learn from TOP Internet Marketing Practitioners who are Globally Renowned Voices on the subject of search marketing in the industry today and those are;
RAND FISHKIN | MATT BAILEY | JEFF FERGUSON | BRIAN MATHERS who can get you thinking outside the box.
If there was ever a time in a business owners life where YOU the business owner needed to take a step back from the business – and seriously look at what YOU or someone you have hired is doing towards marketing your business, and realise they are doing it wrong NOW is the time to take stock and look at how your website is performing.
I just wanted to say that this has been the BEST USE OF MY TIME. I can’t wait to get started on the next phase of our company’s growth journey online after receiving expert help help and I am really keen to develop my own skills across the range of online activities (aka opportunities).
Please pass on my thanks and best wishes to Jeff, Matt & Rand
Customer-focussed, content-rich, intellectually inspiring…
The thinking person’s guide to online excellence.
Andy Thorogood – Bonnar Accident Law
NOW ITS YOUR TURN – IS YOUR WEBSITE TRAPPED IN A MARKETING PRISON?
Find out by speaking with a Digital Excellence Scotland 1-2-1 Expert Web Marketing Practitioner
WHATEVER YOU DO
You will gain from receiving vital ingredients to improve your marketing competitiveness.
LEARN HOW TO FILL YOUR SALES FUNNEL
SO BREAKOUT OF YOUR MARKETING PRISON! COME AND ACHIEVE ONLINEXCELLENCE!!
Have you been told to market in the same way that everyone else does?
Or are you just advertising in the likes of Yell?
Or are you just advertising the business in local newspapers?
If you want to be like 95% of businesses in the UK, you probably use just one or two primary ways to market and grow your business. LOTS OF GOOD REASONS THEREFORE TO NOW DO WEBSITE MARKETING LIKE THE PROs
Perhaps it’s paid for advertising. Perhaps it’s getting referrals. Or you are amongst the few who see the benefits of direct email marketing – whatever you need to do to get customers – get professional help.
We understand why you’re doing what your doing right now. But YOU NEED TO KNOW that only using one or two marketing approaches is seriously limiting your PROFITS and your POTENTIAL.
DIGITAL EXCELLENCE SCOTLAND TEAM HERE TO HELP YOU
HAVE YOUR BUSINESS MAKE MONEY FROM YOUR WEBSITE
HOW MANY MISTAKES IS YOUR WEBSITE MAKING?
Find Out How Your Website is Letting You Down
If you’re frustrated at the performance of your website, the one thing you need to know is – it’s not your fault. You’ve almost certainly been let down by people who might be ok at web design – but have no idea how to market your website and help your business make money. Here at DIGITAL EXCELLENCE SCOTLAND wen can help you STOP MAKING MARKETING MISTAKES before it’s too late:
Mistake No1 A Website with Pictures or Graphics above The Screenfold on the Home Page
If you have big pictures or graphics at the top of your
homepage, then be prepared to lose up to 50% of your customers. Why? Because 50% of online visitors leave websites in less than 8 seconds.
Mistake No2 Trying To Rank Top for Free Without Doing Any Paid Advertising – Old School SEO
Search Engine Optimisation is dead
Old School SEO is dead. But don’t let people tell you that SEO IS DEAD. It’s just changed – FOREVER!
It is said that Google employs rocket scientists to make sure that you can’t manipulate results. Over the last 5 Years Google has been at war with the BLACK HATTERS.
There are numerous good and cost effective ways to get traffic to your website, that still requires On-The-Page SEO,
Google Ads, Facebook Advertising, Email Marketing, Online Video Social Media, and PR, etc.
You will learn to create a single digital strategy that enables you to both accomplish marketing objectives, and improve your business.
Mistake No3 Lack of Online Video Or Bad Online Video
It’s very simple: If a potential customer arrives at your
website you want to engage the audience. More and more smaller businesses are finding out how inexpensive it is to implement a video strategy into their website.
More and more customers want and expect Online Video.
Why should you have an Online Video strategy for your web page? Because it can increase sales and response by somewhere between 50% and 200%. Discover by attending a Digital Boost Workshop in East Scotland at either Edinburgh Fife or in Highlands and Islands how to use online video on your site effectively and profitably.
Mistake No4 The Non ‘Mobile
Have you checked your analytics recently?
Do you know that 50% of all web traffic comes from mobile devices?
50% of all searches done on Google are done on mobiles. So, 50% of people visiting your website are likely to be on mobile but you are not getting that traffic. WHY?
Because your site MUST be mobile friendly. If not expect to lose half your potential customers and Google is already banning your website from their mobile search results. Attend a Digital Boost Workshop and get to grips with Google Analytics or enquire about 1-2-1 Expert Help and take the Free Mobile Compatibility test – to see if your website passes or fails.
Mistake No5 The Responsibility of your Online Marketing is still with your Web Designer
How long have you been with your Website Designer? How much MONEY does that person help you make in a year?
You need more than just a web designer to help you market your website today. You need a Digital Marketing team, especially if you are a Small Medium Business that cannot dedicate enough time and resource to promoting your website.
Because things have become more complex when it comes to marketing a website today. You need, designers, developers, copywriters, email experts, video producers, programmers, and social media experts. If you can’t afford to have them in-house, find out how best to improve the performance of your website using other means, but for sure don’t leave your marketing just in the hands of a web designer who is not dedicated to marketing as you’re destined for disaster.
It’s Time to STOP Making Mistakes and Succeed Online
You have tried and listened to everyone who says they are a great web designer or web marketing specialist. Now get the answers right from some of the best marketers in the industry today who share their knowledge with the Digital Excellence Scotland team.
Digital Marketing Mistakes
but achieve OnlineXcellence